Black Friday can be brilliant for bagging LEGO deals. It can also be chaotic. This guide keeps things tidy: where to look, how to stack discounts, what to expect from LEGO directly versus major retailers, and a simple way to track the best prices as they drop.
Live Deal Tracker
Bookmark this page. We’ll drop verified Black Friday offers here as they go live.
| Set | Retailer | RRP | Black Friday Price | Savings | Link | Notes |
|---|---|---|---|---|---|---|
| £— | £— | —% | View deal |
Where To Look First
Start with official LEGO for Gift-With-Purchase, then check major UK retailers for raw discounts. Keep a second tab open for price-matching.
| Retailer | Why Check Here | Link |
|---|---|---|
| LEGO Official UK | Exclusive GWPs, early access for Insiders, bundles, double points | LEGO Black Friday |
| John Lewis | Reliable multi-buy promos and solid stock levels | LEGO at John Lewis |
| Amazon UK | Lightning deals and aggressive price-matching | LEGO on Amazon |
| Zavvi | Voucher codes and bundle discounts | LEGO at Zavvi |
| House of Fraser | Occasional strong markdowns on popular lines | LEGO at House of Fraser |
| Round-ups & Forums | Spot community-flagged sales and retailer quirks | Which? guide · r/lego |
What To Expect From LEGO Black Friday 2025
- Gift-With-Purchase (GWP): Small seasonal builds for orders over a threshold. Sometimes stacks with Double Insiders points.
- Bundles: Set + accessory combos at a net saving. Good for festive sets.
- Selective discounts: Retiring sets often see the best cuts. Big flagship sets rarely drop deep, but watch for modest reductions or points bonuses.
- Early access: LEGO Insiders may get first dibs on limited GWPs or bundles.
How To Stack Discounts
- Start at LEGO if a GWP is valuable, then compare retailer prices in a second tab.
- Look for code stacks: retailer voucher + site-wide % off + free delivery threshold.
- Use the >Save for later trick: add likely sets to basket now, check again on Black Friday morning.
- Price-match: John Lewis and Amazon often mirror each other. Choose the better returns policy.
- Don’t forget points: LEGO Insiders, store credit cards and cashback portals can tip the maths.
Sets To Watch
Looking for inspiration before sale weekend arrives? These themes tend to see action, and they look fantastic protected and on display.
- Seasonal and Winter Village builds
- Licensed mid-range sets: Disney, Marvel, Star Wars dioramas
- LEGO Ideas fan favourites
- Technic vehicles released earlier in the year
- Collector-friendly display sets from our Upcoming LEGO releases guide
Price Targets & Checklist
| Action | Why It Helps |
|---|---|
| Note today’s RRP for sets you want | Helps spot real savings vs fake “was/now” pricing |
| Set a target discount (for example 15–25%) | Prevents impulse buys that don’t truly save |
| Check returns windows and exclusions | Some Black Friday orders have stricter terms |
| Watch postage thresholds | Adding a small item can tip you into free delivery |
| Beware third-party marketplaces | Stick to reputable sellers to avoid fakes or missing parts |
FAQ: LEGO Black Friday 2025
Does LEGO do Black Friday deals?
Yes. Expect Gifts With Purchase offers, selected discounts and bundles on the official LEGO site. Stock is limited, so shop early.
Is Black Friday the best time to buy LEGO?
Often good, not always best. Retiring sets and seasonal lines see strong promos. Massive flagship sets may be better with double points and a GWP rather than a straight discount.
When do the deals start?
Many retailers kick off in the week leading up to Black Friday. LEGO typically runs a full weekend that rolls into Cyber Monday, starting on 28th November. Check early in the morning for new drops.
Will Amazon be cheaper than LEGO?
Sometimes. Amazon discounts can be deeper on specific sets. LEGO may win on value if a GWP plus double points applies to your basket.
Any buying strategy for collectors?
Prioritise sets likely to retire, then grab seasonal builds. If you care about mint boxes, choose retailers known for sturdy packaging and easy returns.
Protect Your Haul: Display Case Picks
Picked up a centrepiece set in the sales? Keep it dust-free and display-ready with a BOXXCO case. It protects value, saves time on cleaning and makes your collection look the part.
We’ll keep this page updated as Black Friday approaches. If you spot a great deal, tag us on Instagram @boxxco.uk and we’ll add it to the tracker.
